Oklahoma – NEXUS Bendigo Youth Theatre – VCE Vis Com Folio 2017
Full creative campaign strategy and execution including - Photography, Video Production, Poster Design, Business cards
The marketing material directly contributed in in an 66% increase in ticket sales from the previous year and increased the NEXUS BYT Facebook page likes by 200%.
- In 2016, as part of my Year 12 VCE Visual Communications SAT, I worked on NEXUS Bendigo Youth Theatre’s Oklahoma! advertising campaign where I have made and designed every single component including –
- iPad iBook Digital Programme – World First Technique of making and selling Theatre Programmes – Landed #2 in the AU iBookstore for Arts & Entertainment. I was interviewed by the Bendigo Advertiser about this.
- Paper Programme – all aspects including photography and layout. 300 Programmes were sold at the shows
- Posters (idea, Photography & layout)
- Business cards
- Video trailers – aired in Bendigo Cinemas
- Biweekly Behind-the-scenes video content and a flashmob video in the Marketplace and Strath Village. – 15,000+ organic online views
Year 12 VCE Visual Communication Folio
Deliverables
